meet the team
Ayca Polat
Ayca is Calma’s marketing manager. She moves between brand, storytelling, and visual design, shaping how people encounter Calma and how it feels to be part of it. With a background in international business and digital marketing, she is drawn to brands that are thoughtful, human, and rooted in culture rather than trends.
Her work is about turning Calma’s values of calm, ritual, and connection into quiet, considered experiences, from the way something looks to the way it is received. Guided by both data and intuition, Ayca sees marketing not as noise, but as a way of creating space and presence.
Marketing Manager
Alexandre Salmi
Founder
Alex is the founder of Calma, and a lifelong matcha lover who first found his place behind a café bar. Over the years, making drinks, getting to know regulars, and sharing quiet mornings with strangers who slowly became familiar faces, matcha became more than something to serve. It became a ritual.
Calma grew from Alex’s wish to carry that feeling of calm, care, and connection into everyday life. Rooted in tradition and guided by simplicity, Calma exists as an invitation to slow down and enjoy a more mindful cup.